The Department of International Trade Promotion (DITP), Ministry of Commerce, in collaboration with the Thai Chamber of Commerce (TCC) and Koelnmesse (KM) Germany, has announced the return of “THAIFEX – ANUGA ASIA 2025” – Asia’s leading food and beverage trade show – taking place from 27–31 May 2025 at IMPACT Muang Thong Thani. The event will provide a platform for entrepreneurs to discover new products and food innovations, explore business opportunities, and gain fresh business perspectives. It also reinforces Thailand’s role as a global leader in the food industry under the Ministry of Commerce’s ‘Thai Kitchen to the World’ policy. Business negotiations will be held across all five days, with the final day open to the general public.
Ms. Sunanta Kangvalkulkij, Director-General of DITP, stated that Thailand holds significant advantages in the food industry, supported by the diversity of its raw materials, the abundance of natural resources, its distinctive food culture, and the adaptability and capabilities of Thai entrepreneurs in responding to global market trends. Building on these strengths, the government has been actively advancing the “Thai Kitchen to the World” policy to elevate Thailand’s food industry to international recognition, and to promote the country as the region’s food hub.
As the leading organisation driving Thailand’s trade promotion to the global market, DITP has undertaken more than 700 initiatives to support Thai entrepreneurs, with the goal of generating over 92 billion baht in total trade value and assisting more than 260,000 businesses. DITP’s global network of 58 commercial counsellors continues to work proactively, closely monitoring trade developments. In addition, the department has redefined the Thai SELECT certification, which currently recognises 1,779 establishments worldwide. The new criteria will introduce a ‘Star of Honour’ system, symbolised by an orchid-shaped emblem — a refined mark of culinary excellence from Thailand.
“THAIFEX – ANUGA ASIA plays a vital role in advancing the department’s mission by providing Thai entrepreneurs with a platform to showcase their potential, explore business opportunities, and gain insights into global industry trends. The event will feature product showcases, cutting-edge technologies, and new innovations, alongside knowledge-sharing sessions, workshops, and international competitions — all of which will strengthen Thailand’s competitiveness on the global stage,” said Ms. Sunanta.
THAIFEX – ANUGA ASIA 2025 has received an overwhelmingly positive response, with interest growing significantly from the previous edition. This year’s show will feature 3,233 exhibitors across 6,205 booths, representing Thailand and more than 56 countries worldwide. Exhibitors will present a wide range of products, including drinks, fine food, food technology, frozen food, fruits and vegetables, meat, rice, seafood, and sweets and confectionery. The event is expected to attract over 90,000 trade visitors from around the globe across five days. The projected value of immediate and within-one-year purchase orders is estimated to exceed 98 billion baht.
“With the strong collaboration of both domestic and international partners — including the Thai Chamber of Commerce and Koelnmesse Germany — THAIFEX – ANUGA ASIA 2025 will be more than just a trade show. It will serve as a regional hub for business collaboration and a driving force in advancing Thailand’s economy towards long-term stability and sustainability,” said Ms. Sunanta.
