Following its successful participation in FOODEX Japan, which took place in March 2026, the European programme Agros Nectar continued to actively expand its activities in Japan, organising a special Press Event in Tokyo on 22 August.

The programme’s presence at FOODEX Japan attracted significant interest from industry professionals, market representatives and visitors, who had the opportunity to discover European juices made from fresh fruit and learn more about the quality, safety and high standards of European production, within a collaborative atmosphere with the Japanese market.

Following the successful participation in the exhibition, the Press Event in Shanghai represented another important activity of the programme, with the participation of numerous invited guests, journalists, nutrition experts, importers, distributors and lifestyle bloggers. During the event, the programme’s key messages were presented, with particular emphasis on food safety, traceability, transparency and environmental responsibility, elements that constitute fundamental pillars of the European production model.

Through its participation in FOODEX Japan, as well as through the organisation of the Press Event, Agros Nectar continues to strengthen the visibility and presence of European juices in the Japanese market, creating new opportunities for communication and cooperation with the local market.