At KCON LA 2026, bibigo introduced global fans to the diverse flavors of K-food through engaging booth activations, including an interactive game, product sampling, and K-pop-inspired digital content.

LOS ANGELES, Calif. (Aug 19, 2026) – CJ Foods’ global K-food brand bibigo™ showcased the vibrant flavors and appeal of Korean food at KCON LA 2026, held in Los Angeles from August 14 to 16. 

The booth was themed around the four flavors that represent K-food – Kimchi, Swicy, Savory, and Spicy – and featured a variety of programs allowing visitors to experience each flavor. The booth also offered digital content utilizing the IP of K-pop artist ALPHA DRIVE ONE, bibigo’s global brand ambassador, along with an artist-themed zone designed to connect K-pop fans with K-food in a fun and engaging way.

Among the various booth programs, the motion-based game and food sampling programs received an especially enthusiastic response. The game was designed so that visitors could follow along with movements matched to the four flavor concepts of K-food. In addition, popular bibigo products in the U.S. including bibigo Mini Wonton, Spicy Kimchi Ramyun and three types of K-sauces were offered as sampling items, allowing visitors to taste all four flavors of K-food through bibigo.

KCON LA 2026 drew a total of approximately 142,000 attendees, and the bibigo booth was also visited by many visitors eager to experience K-food throughout the three-day event. Sampling items were quickly consumed, demonstrating strong consumer interest in both bibigo and K-food. 

CJ Foods also partnered with popular U.S. influencers to create digital content, allowing global consumers who were unable to attend in person to experience the excitement and appeal of bibigo. 

“Through this year’s KCON LA, we were able to deliver the unique flavors and experiences that only bibigo offers to global consumers,” said CJ Foods Global CMO Jin Kim. “We will continue to expand our touchpoints with global consumers through diverse marketing activities linked to K-content, further strengthening bibigo’s position as a leading K-food brand.”