BSD Tangerang, September 16th, 2025 – Cosmobeauté Indonesia is set to strengthen its reputation as the largest and most influential annual beauty trade exhibition in the country. Entering its 18th edition, the event will showcase groundbreaking innovations, sector-wide transformations, and promising new business opportunities.
After years of success, Cosmobeauté Indonesia will take place at a new venue — Indonesia Convention Exhibition (ICE) BSD City — from October 9 to 11, 2025. With its expanded exhibition segments, the event provides broader access for industry stakeholders, reaffirming its role as a hub for business synergy in both national and international beauty markets.
”Cosmobeauté Indonesia 2025 is more than just a trade show. It is a visionary platform that brings together cutting-edge products, transformative ideas, and sustainable business practices. This event will serve as a catalyst for innovation and progress in Indonesia’s beauty industry and beyond,” said Juanita Soerakoesoemah, Portfolio Director of Cosmobeauté Indonesia, during the official press conference held at ICE BSD City.
Juanita emphasized that through collaboration, Cosmobeauté Indonesia is committed to empowering industry players not only to adapt to change but also to actively shape the future of beauty through creativity, inclusivity, and sustainability. With the theme “Inclusive Beauty, Sustainable Future,” Cosmobeauté Indonesia 2025 will introduce a range of strategic initiatives, including the Sustainability Awards to recognize exhibitors with environmentally friendly innovations, the Wellness & Sustain Hub to promote sustainable lifestyles, and Cosmo Inclusive Classes that highlight the importance of inclusivity and community engagement. Through these programs, Cosmobeauté Indonesia reinforces that industry growth must go hand in hand with responsibility toward people, communities, and the environment.
According to Juanita, the exhibition is designed not only to drive business but also to foster long-term transformation toward a more inclusive, competitive, and sustainable beauty industry. “We believe the future of Indonesia’s beauty sector will be defined by innovation, sustainability, and cross-sector collaboration. Cosmobeauté Indonesia 2025 provides the space where industry players can discover new opportunities while shaping a more inclusive and responsible ecosystem,” she added.
With a market value of US$9.17 billion in 2024 and a projected annual growth of 4.39%, Indonesia’s beauty industry is undergoing significant transformation. This momentum opens opportunities for local brands to enhance competitiveness, expand internationally, and adapt to shifting consumer behaviors that demand more meaningful and personal brand relationships.
“The industry is evolving, shaped by Gen Z influence, digitalization, and the premiumization trend. Growth is no longer about reaching more people, but about delivering greater value to each individual. Through the Indonesia Beauty Kaleidoscope 2025, we aim to inspire new perspectives and promote sustainable growth strategies to all industry players involved at Cosmobeauté Indonesia,” said Prita Anindya Laksmita, Indonesia Beauty Lead at Worldpanel by Numerator.
As a hub for business synergy and a platform for strategic collaboration, Cosmobeauté Indonesia 2025 brings together leading industry players and professionals from across sectors. The exhibition offers a transformative experience where creativity, innovation, and sustainability converge to address the dynamics of the evolving beauty industry. Cosmobeauté Indonesia 2025 also holds the potential to generate significant momentum for beauty brands to strengthen their market position and expand their reach globally.
Iit Mintario, CEO PT Immortal Cosmedika Indonesia, whose company will participate in Cosmobeauté Indonesia 2025, emphasized the company’s commitment to empowering local beauty brands to become more competitive and ready to enter the global market. He believes that Indonesia’s beauty contract manufacturing industry holds significant potential to penetrate international markets.
”The key to success lies in enhancing quality and regulatory compliance, advancing product innovation driven by natural ingredients and global trends, and building competitive branding and packaging. With technological support, ecosystem collaboration, and a well-targeted export strategy, local contract manufacturers have the potential to evolve from domestic players into strategic international partners. Cosmobeauté Indonesia serves as a vital catalyst, by opening new partnership opportunities, expanding access to global markets, and strengthening the competitiveness of Indonesia’s contract manufacturing industry on the international stage,” he explained.
For 18 years, Cosmobeauté Indonesia has consistently brought together industry professionals, buyers, and business partners from around the world. This year, more than 500 exhibiting companies from 16 countries and regions will showcase 1,300 leading brands spanning all sectors of the beauty industry, including aesthetics, cosmetics, hair, nails, spa, wellness, and the supply chain. In its 18th edition, Cosmobeauté Indonesia is expanding to include new segments such as Beauty Tech, Dental Care, and Mother & Baby.
The exhibition has become a barometer for the growth of Indonesia’s beauty industry, reflecting its ever-evolving market dynamics. The support of various industry associations, including the Indonesian Contract Manufacturing Cosmetic Association (AKKMI), further reinforces the exhibition’s position as a strategic platform for industry players.
“The Indonesian beauty industry is at the height of a dynamic revival, marked by breakthrough innovations and cross-sector collaboration. This transformation is not only redefining national beauty standards but also positioning Indonesia as an emerging force on the global stage. At this pivotal moment, Cosmobeauté Indonesia plays a strategic role as a catalyst to driving innovation, fostering collaboration, and serving as a gateway for local brands to enter international markets while laying the foundation for sustainable industry synergy,” explained Halim Nababan, Chairman of the Advisory Board of AKKMI.
Cosmobeauté Indonesia 2025 expands business opportunities within the Indonesian beauty industry’s growing supply chain, driving growth and opening new markets for beauty brands led by celebrities and public figures. It also addresses the rising demand for men’s grooming products, reflecting the ongoing evolution of the national beauty industry.
Beyond exhibitions, Cosmobeauté Indonesia 2025 offers a rich visitor experience with flagship programs such as:
- Beauté LIVE – stage for trends, innovations, and beauty shows
- Beautéducation – educational classes for professionals
- Beauté Spot – product and brand showcases
- Beauté Speak – inspiring seminars and talk shows with industry leaders
- Supply Chain Academy – dedicated forum on beauty supply chain
- Beauté Meeting Program – targeted business matchmaking with potential buyers
Through this series of flagship programs, industry professionals gain the opportunity to explore the latest beauty trends, understand regional consumer preferences, and acquire in-depth insights enriched by expert perspectives. “With access to comprehensive knowledge and practical strategies, visitors can sharpen their competitive edge while navigating the ever-evolving market dynamics—paving the way for new business opportunities and long-term success in the beauty industry,” Juanita concluded.
Cosmobeauté Indonesia 2025 encourages industry players to strengthen their competitiveness and bring Indonesian beauty to the global stage in support of growth, sustainability, and the overall advancement of the beauty industry. Gain full access to the three-day exhibition with a wide range of exclusive facilities free of charge by registering through: bit.ly/CBI2025_VisitorRegistration. For more information, visit: www.cosmobeauteasia.com/indonesia/. (*)
