Photo: Koelnmesse Pte Ltd / THAIFEX – Anuga Asia

From upcycled drinks and stress-relief coffee to compostable wraps and precision food processing, visitors at THAIFEX – ANUGA ASIA 2025 will witness the most innovative products that serve specific purposes. These breakthrough solutions reflect the evolving shift in trends across the F&B landscape, shaping how we eat, drink, and innovate.

Bangkok, Thailand, 19 May 2025 – THAIFEX – ANUGA ASIA 2025, Asia Pacific’s most influential F&B trade show, will be showcasing 60 trend-setting food and beverage ideas from across the globe as part of THAIFEX – Anuga tasteInnovation Show 2025. With nearly 800 submissions received across 9 F&B categories, the jury recognised 10 winners and 50 finalists for their ideas and trends that will steer the future of F&B, in functionality, sustainability, and tech-enabled innovation.

These shortlisted products and solutions closely reflect the trending F&B topics in Asia. According to Innova Market Insights^*, Asian consumers have started to focus on health, nutrition and quality products, with: 

• 37% prioritising mental and emotional wellness 
• 34% opting for age-specific nutrition products
• 33% seeking gut health benefits

Breakthrough products from THAIFEX – ANUGA tasteInnovation Show 2025

Functional Health Innovations: Products that are mainly in drinkable formats which offer targeted benefits for stress, immunity and digestion beyond nutrition – this is in line with where the F&B market in Asia is headed. 

• GABA Calm Drip Coffee by FOODHO (Winner) – Crafted from 100% Arabica beans and infused with GABAbiotics, a patented postbiotic, this smooth, aromatic coffee offers rich flavour with functional benefits for stress relief and mood balance.

Coffogenic Drink by Hillkoff (Winner) – Coffogenic is a functional drink crafted from coffee pulp, transforming a by-product and agricultural waste into a high-value innovative food product that can prevent non-communicable diseases.

hello m’arch quinoa coffee by Morning Arch (Winner) – A plant-based quinoa coffee that delivers a rich and smooth flavour complete with protein, fiber, and essential nutrients. It is made from premium Arabica coffee, organic tricolor quinoa, organic soy powder, isolated soy protein, and brown rice. 

Namwa Banana with Brown Rice Powder by 4Care Inno (Finalist) – Made from pea protein, Namwa banana, and brown rice, this powder mix supports muscle growth, recovery and is easily digestible. It comes fortified with prebiotics and probiotics that helps strengthen the immune system.

Konjaco Potassium Drink by F W Inter Trading (Finalist) – An aromatic coconut water drink mixed with konjac that is not only high in potassium, but also low in calories. The drink is good for the nervous and muscular systems and can reduce the risk of high blood pressure and stroke. 

Sustainable Formats & Clean-Label Solutions: Innovations that reduce waste, enhance transparency, and maintain product quality.

• M Wrap® Real Bio 100% Compostable Food Film by MMP Corporation (Winner) – Thailand’s first 100% compostable food-grade film, decomposing into compost within 180 days while ensuring safety with an extended shelf life. 
• FLAVORWATCH by Gat Foods (Winner) – A natural solution for preventing Thermophillic Acidophilic Bacteria (TAB) spoilage in clear, fruit-based non-alcoholic beverages, maintaining the best taste and quality for every drinking occasion.

Food Tech & Processing Innovation: Solutions that streamline production and improve energy efficiency across the value chain.

Green Novel Tech by Kamonpat (Winner) – Unique technology for rapid, uniform, and energy-efficient thermal processing with Continuous Flow Ohmic Heating System, ideal for pasteurisation, sterilisation, and precise heating for F&B.

“FLAVORWATCH is an innovative clean-label, natural flavouring that protects the distinct qualities of beverages from Thermophilic Acidophilic Bacteria (TAB) spoilage, providing manufacturers with peace of mind, knowing that the taste of their products will not be altered by excessive thermal processing. This award is an ideal platform for us to introduce our innovation to a wider pool of beverage manufacturers beyond the region,” said Shachar Shaine, Chief Executive Officer of Gat Foods.

Sunny Tsu, Founder of FOODHO, shared, “The tasteInnovation Award is an incredible opportunity for us to introduce GABA Calm Drip Coffee to global audiences. Today’s consumers are seeking more than just a caffeine boost — they want mindful products that support mental wellbeing and fit seamlessly into their everyday lives.”

Taste and experience flavours from around the world at THAIFEX – ANUGA ASIA 2025

Beyond the THAIFEX – ANUGA tasteInnovation Show, visitors can explore the rest of the booths and events happening at THAIFEX – ANUGA ASIA 2025, taking place from 27-31 May at IMPACT, Muang Thong Thani, Bangkok, Thailand. Visitor registration is now open! For more information, please visit www.thaifex-anuga.asia 

You may refer to the full list of winners and finalists in the Appendix here.

Organisers

Department of International Trade Promotion, Ministry of Commerce, Thailand

The Department of International Trade Promotion is committed to providing excellent service to Thai entrepreneurs in international business, including trade facilities, cost reduction, value creation of goods and services, providing consultation for overseas market access and maintenance, as well as close cooperation with the private sector to promote Thailand as a major gateway of Asia. http://www.ditp.go.th/ 

Thai Chamber of Commerce

The Thai Chamber of Commerce represents as the Thai private sector to facilitate business and trade as well as to serve as the central coordinating agency between the government and private sector, and also helps to promote trade, business and economic cooperation including, build relationships between Thai and partner countries at the bilateral and multilateral level as well as plays a proactive role in representing the interests of the local Thai business community. https://www.thaichamber.org/ 

Koelnmesse Asia Pacific – Global Competence in Food and FoodTec

Koelnmesse is an international leader in organising food fairs and events regarding food and beverage processing. Trade fairs such as the ANUGA, ISM and ANUGA FoodTec are established world leaders. Koelnmesse not only organises food and food technology trade fairs in Cologne, Germany but also in further growth markets around the globe, for example, in Brazil, China, Colombia, India, Italy, Japan, Thailand, the United States and the United Arab Emirates, which have different focuses and contents. These global activities enable us to offer our customers a network of events, which in turn grant access to different markets and thus create a basis for sustainable and stable international business. Further information is available at: https://www.koelnmesse.com/current-dates/all-trade-fairs/