In the context of an increasingly ESG-oriented global capital market, ZJLD appreciates the critical importance of business sustainability for investors and the financial sector. Our ESG strategy encompasses full-fledged dimensions, including water resource management, climate change risk control, packaging recycling, employee welfare, and community engagement. The Group is dedicated to establishing a transparent corporate governance framework, promoting board diversity, and enhancing shareholder communication. As ESG turns into a vital criterion for assessing long-term corporate value and risk management, the Company’s competitiveness in the financial arena has been further consolidated by its ESG initiatives, improving governance standards and providing investors with more attractive investment options.

Mr. Paul Ng, the Executive Director and Head of International Operations of ZJLD Group, said, “We believe that robust ESG practices can increase cost efficiency and attract more investment from international funds focusing on sustainability. This not only strengthens the Company’s international image but also lays a solid foundation for thriving business growth and capital operation. We urge more enterprises to actively engage in responsible production and sustainable business operations to tackle challenges like global climate change collectively. Through our collective effort, we can promote sustainable development on a global scale.”

Zhen Jiu was established in 1975 in Zunyi, Kweichow, China’s primary production area of sauce-aroma baijiu. In 1988, it was honored with the National Quality Award at the 5th National Wine Appreciation Conference. In the same year, it was announced by the Protocol Department of the Ministry of Foreign Affairs, the Communication Department of the Ministry of Economy and Trade, and the Great Hall of the People Management Bureau to become one of the two sauce-aroma baijiu served at state banquets. It is also known as one of the “Three Representative Baijiu Brands in Kweichow”.

ZJLD Group Inc. is a leading baijiu group in China that is devoted to offering premium baijiu products, including sauce-aroma, mixed-aroma, and strong-aroma. In 2023, the Company was the third-largest private baijiu company in China in terms of revenue, according to Frost & Sullivan statistics. It also was the largest IPO fundraising company on the Hong Kong Stock Exchange in 2023. The Company operates four baijiu brands in China, including two national baijiu, Zhen Jiu and Li Du, and two regional brands, Xiangjiao and Kaikouxiao. ZJLD prides itself on inheriting the time-honored baijiu-brewing techniques and reinvigorating them to develop iconic products. It strives to create a wide variety of aromatic and mellow baijiu products to meet the diverse preferences of consumers, seize broader market opportunities, and promote traditional Chinese baijiu culture.