With a new tagline, ‘Leave No Trace Behind’, the campaign promotes sustainable tourism practices under the “Amazing Thailand: Your Stories Never End’ communication concept
Bangkok, 23 August 2024 – The Tourism Authority of Thailand (TAT) has announced the third edition of “The One for Nature” campaign with a new tagline, “Leave No Trace Behind”, to motivate travellers to explore Thailand responsibly and be a part of the contribution to the long-term sustainability of the country’s tourism industry.
Mr. Nithee Seeprae, TAT Deputy Governor for Marketing Communications, said “The campaign reflects TAT’s vision to position ourselves as a leader in sustainable, experience-based tourism. Various activities under this campaign are aimed to create memorable experiences for visitors and contribute to global conservation efforts, while addressing the demand for eco-friendly travel options and ensuring the long-term sustainability of Thailand’s tourism sector.”
TAT launched the third edition of “The One for Nature: Leave No Trace Behind” campaign with an eco-friendly activity at SOOKSIAM G Floor, ICONSIAM, Bangkok, on 17 and 18 August.
The two-day event featured interactive booths to raise awareness about the campaign. Tourists were invited to join in workshops on recycling and turning trash into treasure.
The activity is scheduled to be on tour to three other key tourist cities, including Ao Nang Walking Street in Krabi on 24-25 August, Wualai and Tha Pae walking streets in Chiang Mai on 30-31 August, and Ko Samui in Surat Thani on 14-15 September.
To further boost awareness on Thailand’s sustainable tourism direction, travellers are invited to join an online activity for a chance to win a three-day/two-night sustainable tour package in Thailand. There are three prize packages, comprising one in Khao Lak, Phang-nga, and two in Phuket. Each include round-trip flight tickets for two (international and/or domestic), accommodation, meals, and activities.
Available via www.tourismthailand.org/theonefornature, the online activity is designed to inspire traveller’s creativity to create an e-postcard and share it on social media for their friends to vote.
Powered by the website’s user-friendly function, entries are required to log in with an email address or a Facebook account, fill in their username and country of residence, then follow the easy instructions to complete the e-postcard.
The online activity is open from now until 15 September. The top three entries with the most votes will be announced on 17 September. The prize packages are valid from 1-20 October 2024.
TAT has initiated “The One for Nature” campaign to enhance brand awareness of Amazing Thailand and reiterate Thailand’s sustainable tourism direction. The initiative seeks to raise widespread awareness, foster collaboration with local agencies and communities, and strengthen the kingdom’s positive image as a quality leisure destination.
By motivating environmentally conscious tourists to participate through various online platforms and other channels, the campaign is intended to communicate directly with quality tourists with high purchasing power and responsible-tourism preferences from Asia-Pacific, Europe, and the Americas.
“We are confident that ‘The One for Nature: Leave No Trace Behind’ campaign will reinforce our “Amazing Thailand, Your Stories Never End” communication message, promoting sustainable tourism within the country. By encouraging travellers to collaborate in preserving tourism sites, we ensure that the memorable experiences of travel are rooted in conserving our environment, natural beauty, and local communities. Ultimately, ‘nature’ plays a crucial role in maintaining Thailand’s status as a top global destination,” Mr. Nithee said.
For more details on the campaign, please visit www.tourismthailand.org/theonefornature
